Impact Through Innovation
This award will be given to a business which demonstrates the greatest impact or potential impact for a product or service it has developed in association with a West Midlands University.

Achievement in Innovation
This award will be given to a business which demonstrates the greatest potential for a product or service it has developed in association with an West Midlands University, where the product or service has been prototyped and is market ready.

Innovation for Sustainability
This award will be given to a business which can demonstrate either new products or services that contribute to sustainable development (economically, environmentally or socially), or who have implemented change in the company itself. Any contribution must be in association with an East Midlands University.